Snap, Crackle and Pop!
Kellogg??s ??A-maize-ing?? Cereals are Top!
Food technology has been at the forefront of media reports, health initiatives and the curriculum for the past decade. With advertisements and television programmes such as Jamie Oliver??s School Dinners, eating healthily has become a national aspiration for the UK.
Did you know that Manchester is host to one of the first initiatives in healthy eating? Since its opening in 1938, Kellogg??s has been a feature of Trafford Park, Manchester, and of breakfast tables world wide. Currently, Kellogg??s produces a number of favourite cereal, which include Corn Flakes, Crunchy Nut Cornflakes and Rice Krispies, which are distributed to over 160 countries world wide.
Making History
In 1876, Will Keith Kellogg, the founder of Kellogg??s, began to develop nutritious cereals from maize, rice and oats that would encourage people to eat healthily.
www.kelloggs.co.uk/company/history_foundations.asp states that
??the company??s founder, Will Keith Kellogg, believed that diet played an important role in healthy lifestyle and that breakfast was the most important meal of the day.??
Kellogg??s was the first company to print nutritional information, charts and product information on its packaging, which can be recycled. Not only do Kellogg??s look after our tummies but they also consider the environment. Kellogg??s are snap, crackle and top!
Submitted by: Shelley Deasey, SETPOINT Greater Manchester, 17 November 2005
